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ABOUT CUSTOR

CUSTOR is your full-service institute

We provide our clients with customer-tailored solutions for their individual questions in the fields of market research, service management and consulting. That is our understanding of customer orientation – quite literally like our name: CUSTOR.

CUSTOR was founded

by Stefan Heinisch, who holds a university diploma in business administration. He has decades of in-depth experience with national and international market research institutes, consulting firms and insurance companies. Since 2012 Stefan Heinisch is also a lecturer at the THI Business School of the University of Applied Sciences Ingolstadt. His lecture topics are “Assortment and Service Management” and “Applied Market Research”.

OUR SERVICES FOR YOUR BUSINESS

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MARKET RESEARCH

CUSTOR‘s range of services covers all relevant areas and steps of market research – from the elaboration of the client’s research interest, survey design and data collection up to and including the analysis, presentation of results, recommendations for action and finally implementation support.

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SERVICE MANAGEMENT

In many industries, increasing pressure on prices and declining margins have created a situation where effective and sustainable differentiation in customer perception can only be obtained by means of services. Consistent, value-driven service management is therefore critical.

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CONSULTING

The meta-goal of our services is to raise your company’s value. For this purpose we support you with our experience in the discovery and analysis of your company’s status quo, the identification of the potential for optimization, the definition of strategic decisions and their implementation in operational measures.

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CUSTOMERS

CUSTOMER STATEMENTS ABSTRACT

"In order to achieve these goals, Stefan Heinisch made a valuable contribution with his analysis and presentations for more than a decade." -Wolfgang Lanfer, Director
 
"We know and appreciate Mr. Heinisch for many years as a competent and reliable partner in the conception and execution of market research. At DSW’s press conferences he presents the analysis findings to national financial journalists in a clear, concise and understandable manner." -RA Marc Tüngler, Managing Director
 
"Thanks to the expert help of Mr. Heinisch we decided to use a modified design for our survey and thus were able to gain insights into customer needs and preferences, which went considerably beyond our original questions." -Peter Oster, Management Board
 
Further references